RIGA 2044 — Summer Olympics
I was assigned to design an Olympic branding system for a country that has never hosted before—Latvia, with Riga as the host city for the Summer 2044 Games.
The brand identity draws from Latvia’s flag and traditional textiles, using bold red and white, double axes, and intricate patterns to inform the logo, pictograms, animations—blending Latvian heritage with modern design.
Pictograms are the embodiment of the Olympics—a universal language that transcends. The design draws from the logo’s shape language and takes inspiration from traditional Latvian textiles and the national flag.
A mobile prototype was designed to demonstrate how the brand identity extends across multiple touchpoints—especially for the Olympics, which is known for its accessible and user-friendly mobile app.
